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About Nads
Product History Sue Ismiel, a housewife in Sydney, Australia, was concerned about her 6 year old daughter Natalie's self-esteem due to the dark coarse hair on Natalie's arms. After looking unsuccessfully for a suitable hair remover she decided to try and develop something herself. This former medical records officer, went to her kitchen, mixed together a combination of sugar, molasses and various natural potions. The result was Nads. It worked beautifully. Named after her oldest daughter Nadine, Sue Ismiel began to produce Nads publicly so it became one of the fastest selling personal care products in Australia. Nads has since made it's debut in America and has been well received in the cosmetic capital of the U.S.A. - Beverley Hills. |
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